Blog

January 22nd, 2016

2016Jan22_BusinessIntelligence_BFor some owners, business intelligence is the bane of their business. Staring at complex charts and graphs and trying to make sense out of them can be a major headache. But what if there was a way to simplify your data even more? Believe it or not, it is a possibility. And here’s how one product is trying to do just that, in order to simplify business intelligence for today’s business owner.
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January 7th, 2016

BusinessIntelligence_Dec28_BAnalytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics. But when you’re faced with analyzing so many complicated statistics and reports filled up with numbers, taking it all in can be quite overwhelming. Not to worry, though. We’ll make things easier by giving you an overview of Google Analytics and the key metrics you need to pay attention to.

What exactly is Google Analytics?

Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website.
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November 16th, 2015

BusinessIntelligence_Nov16_B Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a few things you should take into consideration.
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October 5th, 2015

BusinessIntelligence_Oct5_BOrganizations are using business intelligence (BI) tools to gain insight about their customers, sales, and the effectiveness of their marketing activities, allowing them to make faster and better-informed business decisions. There are two forms of BI that organizations can invest in: the traditional version, and self-service. While both can offer valuable data, self-service BI is a shade more efficient than the traditional system.

What is self-service business intelligence?

Self-service BI is a reporting and analytics platform that business users with limited IT knowledge and experience can use for themselves. Simply put, if an end user trying to find an answer to a business question can access, use, and generate reports without bothering the IT department or data analysts, then they’ve done self-service BI.
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August 26th, 2015

BusinessIntelligence_Aug25_BAs you seek to better understand your customers and make more informed business decisions, dashboards are a critical addition to your business intelligence toolbox. But there are many types of dashboards out there, each with unique purposes - how do you determine which one is best for your company? We’ve listed three of the most widely used dashboards below.

Strategic dashboards

Ideal for senior managers and executives, strategic dashboards are designed to help identify potential opportunities for business expansion and improvement. This type of dashboard doesn’t provide information in-depth enough to make complex decisions, and is typically is updated once a month or quarter.
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